Brochure comparing historical designer Wim Crouwel to a contemporary, René Knip. The brochure has an informational side and a poster side. Crouwel's work broke away from the painterly, craftsman-like Dutch Functionalist movement of the 1950s, and took a straightforward, buisnesslike approach, emulating Swiss typography. His work looked to new technologies for inspiration, which were still in their infancy at the time, such as the CRT screen. Knip's work is modular and futuristic (although it sometimes gives the feel of outdated technology), and uses many of the same rigid pixel aesthetics as Crouwel's work. Knip is also interested in blurring the boundaries between type and the environment it sits in.
The informational side makes use of a strict grid and to show comparision between the top and bottom half. The blurbs of texts are paragraphs I wrote that summarize two connections between each designer: their formal crossovers and the way each steps into uncharted territories of design.
On the poster side, I showed the styles of the two designers blending together. The word "collide" is a combination of typefaces from each designer. The pixelation references the work of both designers, the background pattern makes crosses that show their Swiss influence, and the coming together of the background with the foreground type shows off Knip's style of type being part of the environment.
The closed brochure makes use some fancy folds to further connote the work of the two designers. The square sections it is divided into and 45-degree fold through the front reference the Swiss grid and strict angularity that is heavily present in their work. As it is opened, the title reveals itself.
