I chose the copy of the specimen to be from an article called "Consider the Lobster" by David Foster Wallace. The author takes a clear stance against the cooking and eating lobsters via boiling them alive, which is practiced ritually every year at the Maine Lobster Festival. I felt that there were parallels between Foster's message and the whimsical circus posters that similarly overlook the issues of animals being used for entertainment.
Many of my design decisions were inspired by Chris Ware, who reappropriates the vernacular of industrial-revolution era signage in his work.
I gave the book a burlap cover to relate it back to the working-class origins of the typeface. There is also a mock circus ticket with details about the typeface, which functions as an attached bookmark.